We all know LinkedIn—it's the go-to platform for B2B lead generation. With over 1 billion users, it’s no surprise that sales teams, lead-gen agencies, and recruiters are eager to connect with prospects here. But let’s be real—manually reaching out to leads is time-consuming, inefficient, and, honestly, pretty boring. That’s where LinkedIn automation comes in, transforming LinkedIn into a powerful prospecting machine.

In this article, we’re breaking down the best LinkedIn automation tools for 2025—exploring their key features, pricing, and ease of use. Whether you’re looking for a powerful lead generation tool to streamline your entire sales cycle or a simple, user-friendly option to save time prospecting, we've got you covered.

As for us, here are the top three reasons we can’t imagine doing sales without LinkedIn automation:

✅ Save Time – Automate connections, follow-ups, and post engagements so your team can focus on closing deals.

✅ Build Your Network – Reach hundreds of potential leads weekly without the manual grind.

✅ Drive Revenue – More meetings booked = more closed deals.

Top 5 LinkedIn Automation Tools for 2025

1. friendli (https://tryfriendli.com/)

Best for: Sales teams, recruiters, and lead-gen agencies on a budget

friendli is a powerful LinkedIn automation platform designed for sales teams, lead-gen agencies, and recruiters. It automates outreach, connection requests, and engagement, helping users book 5+ extra meetings per month—on autopilot. Plus, it’s more affordable than most competitors, making it the perfect budget-friendly option for sales teams and bootstrapped founders looking to generate more outbound pipeline. 

Pros:

✅ Automates LinkedIn outreach, connection requests, and engagement

✅ User-friendly interface

✅ More affordable than competitors

✅ Helps book 5+ extra meetings per month

Cons:

❌ Lacks some advanced features offered by higher-priced alternatives

2. Expandi (https://expandi.io/)

Best for: Agencies and power users needing advanced personalization

Expandi is a cloud-based tool built for advanced LinkedIn outreach. It’s packed with features that allow you to personalize your connection requests, automate follow-ups, and integrate with email and SMS to extend your reach.

Pros:

✅ Cloud-based with smart inbox filtering

✅ Advanced personalization options

✅ Combines LinkedIn outreach with email and SMS follow-ups

Cons:

❌ More expensive than its competitors

3. Zopto (https://zopto.com/)

Best for: Enterprise teams handling large-scale outreach

Zopto is an AI-driven LinkedIn automation tool designed for larger teams and enterprises. It offers advanced lead targeting and integrates with major CRMs, making it a great choice for scaling outreach efforts.

Pros:

✅ AI-driven lead targeting

✅ Integration with major CRMs

✅ Scalable for large teams

Cons:

❌ Requires more training to use effectively, especially for large teams

4. Meet Alfred (https://meetalfred.com/)

Best for: Multi-channel outreach across LinkedIn, email, and X

Meet Alfred offers multi-channel outreach across LinkedIn, email, and X (formerly Twitter). It's great for users looking to run campaigns across different platforms with in-depth analytics and team collaboration features.

Pros:

✅ Supports LinkedIn, email, and X automation

✅ Campaign analytics dashboard

✅ Team collaboration features

Cons:

❌ Requires additional setup for integrations

5. Dripify (https://dripify.io/)

Best for: B2B businesses looking for a more hands-off LinkedIn automation solution.Dripify is a LinkedIn automation tool designed to streamline outreach and prospecting with an easy-to-use interface and workflow automation. It offers a range of features, from auto-follow and auto-connect to in-depth analytics, helping businesses run campaigns with minimal manual effort.

Pros:

✅ Automated outreach campaigns

✅ Detailed analytics and reporting

✅ Easy-to-use interface with workflow automation

Con:

❌ Limited customization options for advanced users

Choosing the Right LinkedIn Lead Generation Software

When selecting a LinkedIn prospecting tool, consider:

• Budget: friendli is one of the most affordable options while still delivering solid results.
• Ease of Use:  Dripify is great choice for a plug-and-play solution.
• Features: Need advanced targeting? Expandi and Zopto might be better suited.
• Scalability: Larger teams should look for tools like Zopto or Meet Alfred for multi-user support.

We get it—diving into LinkedIn Automation can feel a little intimidating at first. That’s why we’ve put together our best practices for using automation on LinkedIn, along with some of the most common questions we get when people are just starting to optimize their LinkedIn social selling strategy.

Our Best Practices for LinkedIn Automation

• Personalize Your Outreach: Avoid generic messages—customize your message for your campaign. Add variables to include their names, and make it feel like you spent time understanding their needs.
• Stay Within LinkedIn’s Limits: Don’t exceed daily connection request limits to avoid restrictions. Be cautious of platforms that don’t have a LinkedIn connection limit.
• Engage with Content: Comment and interact with posts to build rapport before sending that pitch.
• Monitor & Optimize: Track responses and tweak your strategy for better results.

FAQs About LinkedIn Automation

Is LinkedIn automation safe?

Yes, as long as you use tools that comply with LinkedIn’s rules and set limits within safe ranges. Cloud-based tools like Expandi and friendli prioritize safety.

How many connection requests can I send per day?

LinkedIn has limits, typically around 100 per week for most accounts. Automation tools help manage this efficiently. If you don’t use your LinkedIn account frequently, friendli can help by offering suggestions on safely warming up your account for best results.

Can LinkedIn automation improve response rates?

Yes! Personalization and strategic engagement increase response rates. friendli users often see a boost in booked meetings.

What is the best LinkedIn automation software for small businesses?

For small teams and startups, friendli is a great choice due to its affordability and ease of use.

Does LinkedIn allow automation tools?

While LinkedIn encourages organic interactions, it doesn't outright ban automation tools. friendli is a safe, cloud-based tool that follows best practices to ensure a smooth experience while minimizing any potential risks.

Conclusion: Get Started with friendli Today!

If you’re looking for an affordable, effective, and user-friendly LinkedIn automation tool, friendli is the perfect choice. It helps you generate more leads, book more meetings, and grow your revenue—on autopilot.

Try friendli today! Click here to get started.