INTRODUCTION

If you’re sending LinkedIn DMs in 2025, you already know that generic templates won’t cut it. Decision-makers are inundated with messages every day, and the only way to stand out is through personalization. But how can you personalize at scale without sacrificing quality or burning countless hours?

In this blog, we’ll explore proven techniques for crafting personalized LinkedIn DMs that convert—while leveraging automation for efficiency.

Try Friendli to Automate Your LinkedIn Outreach

* * *

WHY PERSONALIZATION MATTERS

Sending personalized LinkedIn messages improves:

• Response Rates: Personalized DMs can boost replies by 50–70%.
• Trust & Credibility: Tailored messages show you’ve done your homework.
• Engagement: People are more likely to respond when they feel seen and understood.

In 2025, LinkedIn users expect relevance and value in their inbox—not spammy sales pitches.

* * *

THE CHALLENGE OF SCALING PERSONALIZATION

While personalization works, it’s not scalable if you do everything manually. The key is using smart automation tools (like Friendli) combined with data-driven personalization to create a hybrid strategy.

* * *

DO’S OF PERSONALIZING LINKEDIN DMS AT SCALE

Follow these best practices for maximum impact:

Do Leverage Dynamic Fields

Use placeholders for first name, company, role, or industry in your templates:

• Example: “Hi [First Name], I noticed your recent work on [Project/Topic]. Impressive!”

Do Add Value

Personalization is more than a name—include a reason why connecting benefits them.

• Example: “I saw your post on AI marketing trends. I have a case study on driving 30% engagement you might find useful.”

Do Reference Public Content

Look at:

• Their LinkedIn posts
• Company announcements
• Industry news Mentioning these signals real effort.

Try Friendli to Automate Your LinkedIn Outreach

* * *

DON’TS OF PERSONALIZATION

Avoid these pitfalls when scaling:

• Don’t Over-Automate: If it feels robotic, you’ve lost the point.
• Don’t Fake Interest: Generic flattery like “I love your work” without specifics kills trust.
• Don’t Use Cliché Openers: “Hope you’re doing well” screams template.

Bad Messaging

TIPS FOR PERSONALIZING AT SCALE

These tips will help you combine efficiency with authenticity:

• Segment Your Audience: Group prospects by role, industry, or challenge for semi-customized messaging.
• Create a Personalization Framework: Intro Line: Name + Relevant Hook Value Statement: Why they should care Soft Call-to-Action: Invite conversation, not a pitch
• Intro Line: Name + Relevant Hook
• Value Statement: Why they should care
• Soft Call-to-Action: Invite conversation, not a pitch
• Use AI for Context: Tools like Friendli can pull LinkedIn profile data and suggest custom snippets automatically.

* * *

REAL EXAMPLES OF SCALABLE PERSONALIZATION

Here are two effective examples:

1. “Hi Sarah, I noticed your company recently expanded into SaaS solutions. I work with teams scaling software products and thought it might make sense to connect.”
2. “Hi John, your recent post on leadership during change resonated with me. Curious—what’s the biggest challenge your team faces in 2025?”

Try Friendli to Automate Your LinkedIn Outreach

* * *

Insert Image: A professional LinkedIn DM exchange where the personalized section is highlighted, showing name, company reference, and custom value proposition.

* * *

HOW FRIENDLI MAKES THIS EASY

With Friendli, you can:

• Import leads via CSV or LinkedIn Sales Navigator
• Build multi-step campaigns with personalization tokens
• Automate message sending while staying within LinkedIn limits
• Track performance and optimize for higher response rates

* * *

CONCLUSION

Personalization isn’t optional—it’s essential. Scaling it without losing the human touch is the ultimate outreach advantage. With the right strategy and tools, you can achieve both.

If you’re ready to send personalized LinkedIn DMs at scale without spending hours, it’s time to upgrade your approach.

Try Friendli to Automate Your LinkedIn Outreach