In today’s fast-paced world, time is money – and when it comes to LinkedIn outreach, automation is the name of the game. Whether you're in sales, lead-gen, or recruitment, finding the right LinkedIn automation tool can mean the difference between closing deals and wasting hours on manual tasks.

friendli is here to revolutionize your LinkedIn strategy. We’re all about helping you book 5+ meetings every month on autopilot – saving you time, effort, and the headache of managing outreach manually.  But how does friendli stack up against the competition and is it the right fit for your needs? Let’s break it down.

Meet the Players: friendli, Zopto, and Expandi

When it comes to LinkedIn automation tools, friendli, Zopto, and Expandi are three LinkedIn automation tools that promise to make your life easier. But which one delivers on that promise to fit your needs?

• friendli: Your go-to for affordability, ease of use, and high-value outreach. It helps small and medium-sized businesses automate LinkedIn outreach with zero hassle.
• Zopto: Focuses on high-volume outreach with powerful targeting features – great for larger teams but a bit pricier.
• Expandi: Multichannel outreach and hyper-personalization are the name of the game here. If you need complex automation, this might be your tool, but expect to pay a big price for the extra features.

1. Affordability: The Budget-Friendly Winner

• friendli: Price-wise, friendli is a clear winner. You get all the core features you need to run an efficient LinkedIn outreach campaign without the sticker shock. And guess what? It's designed to save you time and money – a combo that’s hard to beat.
• Zopto: If you're scaling big and need advanced features, be prepared to pay more. Zopto’s pricing reflects the added complexity and volume you get, so it’s a solid choice for large teams.
• Expandi: Expect a similar price point to Zopto, but you’ll be paying extra for the more intricate personalization and multichannel capabilities.

Bottom Line: For the budget-conscious business looking to boost LinkedIn meetings, friendli is the winner. You can scale your outreach efforts and stay under budget. 

2. Features: What’s in the Toolbox?

Automation is key, but the features make all the difference. Let’s see what these tools bring to the table:

• friendli: With friendli, you can automate LinkedIn outreach, connection requests, profile engagement, and more. The platform focuses on simplicity and efficiency – get meetings on autopilot without needing to learn complicated features.
• Zopto: Zopto offers advanced targeting, detailed analytics, and high-volume outreach features. Great for large-scale operations that need that extra oomph.
• Expandi: Multichannel outreach? Check. Hyper-personalized messages? Check. Expandi is the go-to if you need that extra layer of customization and flexibility for your LinkedIn campaigns.

Bottom Line: Need simplicity? friendli takes the prize. But if you’re looking for deep customization and multichannel outreach, Expandi might be your tool. Zopto sits in the middle with great targeting options.

If you want to dive deeper into LinkedIn prospecting, check out our LinkedIn B2B Lead Generation Tips for 2025 to maximize your lead generation efforts here.

3. Ease of Use: Get Up and Running Fast

Automation should make your life easier – not harder. Here's how each tool measures up on the usability scale:

• friendli: No need to waste any time figuring out friendli. The user interface is clean, intuitive, and designed to help you get your outreach campaigns up and running quickly.
• Zopto: Zopto’s interface is powerful, but with that power comes a steeper learning curve. It’s perfect for users who need more sophisticated outreach, but it might take a bit to get the hang of it.
• Expandi: Like Zopto, Expandi is packed with powerful features, but you’ll need some time to master its tools. The learning curve is there, but if you need personalization at scale, it might be worth the investment.

Bottom Line: For simplicity and speed, friendli is the winner. Start automating your LinkedIn outreach today and leave the headaches behind.

4. Scalability: Growing With You

When you’re ready to scale your LinkedIn outreach efforts, you’ll need a tool that can grow with you.

• friendli: Perfect for businesses of all sizes – whether you’re just getting started or looking to scale, friendli has the flexibility to support your growth.
• Zopto: Designed for high-volume operations, Zopto excels at large-scale outreach.
• Expandi: Also built for scalability with an emphasis on personalization at scale. However, it can be overkill for businesses that don’t need that level of complexity.

Bottom Line: If you're looking for simplicity with scalability, friendli offers just the right balance.

Why Choose Friendli?

Now that we’ve compared the three tools, let’s talk about why friendli stands out.

• Affordable and powerful: You don’t need to break the bank for high-quality LinkedIn outreach.
• Simplicity: Get started in minutes without getting bogged down by a complicated setup.
• Efficiency: Book 5+ meetings a month without lifting a finger.

If you’re looking to automate your LinkedIn outreach and close more deals without the hassle, friendli is the way to go. Ready to take your outreach to the next level? Try friendli today and see the magic for yourself.

Check out our post on How to Automate LinkedIn Outreach Safely & Effectively Without Getting Banned for more tips on keeping your outreach efforts risk-free.

Frequently Asked Questions (FAQs)

1. What is LinkedIn automation software?

LinkedIn automation software helps you automate outreach, connection requests, and profile engagement on LinkedIn. This saves you time and helps generate more leads and appointments.

2. What’s the difference between Friendli, Zopto, and Expandi?

• Friendli: Affordable, easy-to-use LinkedIn outreach automation.
• Zopto: High-volume targeting for large teams, but at a higher price point.
• Expandi: Multichannel outreach and hyper-personalization, great for complex campaigns.

3. Which tool is best for small businesses?

friendli is ideal for small businesses due to its simplicity, affordability, and effectiveness.

4. Does friendli offer a free trial?

Yes, friendli offers a free trial, so you can test out the platform and see how it fits your needs.

5. Is Zopto worth the higher price?

If you need advanced features and high-volume outreach, Zopto might be worth the price. But if you’re looking for something that’s powerful and cost-effective, friendli is a great option.

Still have questions?

We’re here to help your sales team leverage LinkedIn strategies to their fullest potential. If you're ready to take your LinkedIn outreach to the next level or need further clarification, let's connect!

Click here to schedule a call – We’d love to chat about how we can help you boost your sales results on LinkedIn.

Ready to start automating your LinkedIn outreach? Try friendli today and see how it can help you book more meetings on autopilot.